/seo/ - SEO Techniques

just stumbled onto some interesting data from similarweb regarding how being cited in ai responses actually affects brand demand. it tracks whether getting picked up by these models leads to higher levels of direct visits and traditional search volume across finance and other sectors.
>does ai presence drive actual conversions?
it seems like a massive piece of the puzzle for anyone focusing on brand awareness or organic growth lately. i am still skeptical about whether this is just vanity metrics . has anyone noticed a spike in ur data after seeing ur site featured in ai snapshots?

full read: https://sparktoro.com/blog/new-research-from-similarweb-how-ai-brand-mentions-influence-direct-visits-traditional-search-queries/