just stumbled on this wordstream piece breaking down what google is actually prioritizing rn. it seems like
user intent and
content relevance are still the heavy hitters, but they are leaning even harder into how we handle search generative experience. i was checking my rankings on
ahrefs and noticed a huge drop in sites that ignored these newer signals.
>google looks for high-quality, helpful content that satisfies queries directlyit feels like
the era of keyword stuffing is officially dead and we are just playing the authority game now. anyone else seeing a shift toward more
brand authority lately?
link:
https://www.wordstream.com/blog/google-ranking-factors