/seo/ - SEO Techniques

fr been digging through some b2b campaign data from the last twelve months to see how much of a premium linkedin actually charges compared to search. it turns out there are specific areas where linkedin is way more expensive, but other spots where the costs are basically identical to google ads. i was checking this against my usual semrush audits and noticed that budget allocation is usually where people mess up by assuming everything on social will be cheap.
>always check your cpc trends before scaling
if you are running heavy b2b campaigns, you cannot just treat linkedin like a cheaper version of search. the data shows some clear patterns in where the price gap widens significantly. it is mostly about targeting precision vs intent i am still trying to figure out if the higher cost on linkedin is worth it for lead quality or if we should just double down on search intent instead. anyone else seeing similar gaps in their recent reports?

more here: https://searchengineland.com/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads-481010