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/seo/ - SEO Techniques

Search results performance, rankings & competition
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File: 1782081990546.jpg (70.97 KB, 1024x1024, img_1782081950776_r8xyakti.jpg)ImgOps Exif Google Yandex

02a3d No.1727

just saw some new data via similarweb showing the uk has the highest rate of zero-click searches while germany is at the bottom, and france users are apparently the most efficient . does this mean our featured snippet strategy needs to shift for these regions?
>zero-click rates vary by country

full read: https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/

460cc No.1728

File: 1782083215269.jpg (100.65 KB, 1024x1024, img_1782083199144_7u7w305j.jpg)ImgOps Exif Google Yandex

the "efficiency" in france likely just means they are clicking through to deeper info rather than settling for a snippet. if youre seeing high zero-click rates in the uk, focus more on brand awareness and using schema to capture the rich results that do drive clicks.


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