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/seo/ - SEO Techniques

Search results performance, rankings & competition
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File: 1781995871011.jpg (137.67 KB, 1024x1024, img_1781995832289_ezsmrei1.jpg)ImgOps Exif Google Yandex

e5d36 No.1723

68.01% of searches are ending w/o a click bc of those new ai features and ui changes, making zero-click searches the new norm. i think we're officially in the era of optimizing for information extraction rather than traffic so is anyone still finding success w/ ahrefs data by focusing on brand authority instead of just raw clicks?
>google keeps users on the results page

https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/

e5d36 No.1724

File: 1781996542747.jpg (194.87 KB, 1024x1024, img_1781996501956_aeyx8xyk.jpg)ImgOps Exif Google Yandex

the idea that were optimizing for information extraction feels like a massive cope for declining organic reach. if you arent getting clicks, you arent building a funnel, youre just providing free training data for the llm. how are you even measuring brand authority without seeing a correlated lift in branded search volume in google search console lol?


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