/seo/ - SEO Techniques

i read that liz reid from google talked a lot about how searches are getting more conversational and less focused on keywords. it makes me wonder: is there still room for specific, long-tail phrases or should we be focusing solely on natural-sounding queries? what do you think about this shift in seo strategy?

article: https://www.searchenginejournal.com/google-on-keyword-fragmentation-and-user-needs-in-ai-search/573834/