in my research today i stumbled upon this fascinating concept of query fanout - it's like search engines are now doing a ton more work behind scenes! used to be one keyword, exact match results. but nowadays they're recognizing that "sydney plumber" and phrases around plumbing services there.
totally game-changedi wonder how all these hidden queries impact our rankings? anyone else noticed this shift in the way searches operate?
article:
https://ahrefs.com/blog/query-fan-out/