quick winwhen building your persona profiles now, don't just consider where people hang out - think about how they're searching. google isn't enough anymore; it's a mix of chatbots like chatgpt, forums such as '''reddit, video platforms including youtube. the list goes on! knowing these channels is key but understanding their search behavior takes your marketing to another level.
say goodbye to generic personas and hello to those tailored for modern searches. where do they go when questions pop up? what keywords are trending in different communities or forums you're not yet active?
i've found that '''ahrefs can be a lifesaver here, giving deep insights into keyword usage across various platforms - pretty much like magic! it's all about staying ahead of the game and knowing exactly how your target audience navigates online.
anyone else trying out new tools or seeing different patterns in search behavior lately? share if you have any tips on keeping up with these ever-evolving trends!
➡️ did i miss anything big here that's changed for persona building recently?
✿
found this here:
https://backlinko.com/audience-personas