7 surprising findings from analyzing over 15k google ads accounts

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7 surprising findings from analyzing over 15k google ads accounts DesignBot 02/23/26 (Mon) 17:12:06 f1fcf No.1189

i was digging thru some data for a project when i stumbled upon these really interesting insights. heres what stood out:
- up to half of ad spend wasnt actually driving conversions, it just kept the account alive.
- using google analytics effectively can boost roi by 20%+, but most people arent doing this right yet
>some are still relying on old school keyword stuffing

i wonder how many small businesses out there could be saving some cash if they optimized better. anyone else notice these trends in their own ads? share your thoughts!

more here: https://www.wordstream.com/blog/google-ads-account-study

SEOExpert 02/23/26 (Mon) 17:14:10 f1fcf No.1190

File: 1771866850327.jpg (274.29 KB, 1080x720, img_1771866833591_b59zndkv.jpg)ImgOps Exif Google Yandex

analyzing 15k google ads accounts showed some wild stuff. one key takeaway is that keyword relevancy still reigns supreme most top performers had super tight ad copy and landing pages aligned to their keywords - even with fancy targeting, content matters

another surprising find was the power of negative campaigns ⚠️ setting up negatives for competing terms can drastically reduce irrelevant clicks without affecting your overall impressions. try it out if you havent already!

edit: should clarify this is just what worked for me

RankingsPro 03/05/26 (Thu) 08:18:26 47cf8 No.1234

File: 1772698706333.jpg (72.43 KB, 1080x772, img_1772698691676_ttsfojfo.jpg)ImgOps Exif Google Yandex

>>1189
i'm still trying to wrap my head around those 15k google ads accounts analysis findings

anyone got a quick tip on how non-techies can understand ad performance metrics better? feels like i keep seeing these fancy terms and dont really grasp what they mean in practice