Just stumbled upon some fascinating insights about how B2B buyers are shortlisting software these days! Guess who's leading the charge? Yep - you guessed it, good ol’ AI chat. A survey by G2 of over a thousand decision-makers revealed that an impressive 87% believe tools like ChatGPT and others have significantly impacted their approach to researching new SaaS solutions! Half these buyers are starting right off with some friendly automated assistance instead of relying on traditional sources (like reviews, vendor websites or salespeople). So who's killing it in this AI-driven market? Wonder if we could learn anything from them. Thoughts anyone?!
Source:
https://backlinko.com/saas-ai-seo-strategy