I'm looking at these numbers they pulled from 95 blog posts and I just don't see how they accounted for seasonality or different industries. They're claiming conversion rates between 4.85% and 7.5%+ for these specific buckets like 'category keywords'. It feels a bit too clean.
>high-buying-intent keywords converted at an average of 4.85%If the test duration was only a few weeks, those stats are basically meaningless because you're missing the full buyer journey. Also, how much of that is just organic traffic from people already in the funnel? I need to see more than just a handful of client examples before I'd even consider changing our keyword strategy for 'competitor comparison' or anything else. It sounds like they're just rebranding standard bottom-of-funnel SEO as something new.
https://www.growandconvert.com/seo/high-intent-keywords/