in 2023 sports illustrated got caught up in an editorial doping scandal. their response was lackluster at and it really highlighted how important having bulletproof guidelines is when training your AI.
so here are some key takeaways:
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define clear goals : what tone do you want? formal or casual?
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use consistent data during the initial setup: train with lots of examples that match exactly where u wanna go
- test and tweak regularly. dont just set it up once, keep iterating.
what about your brand's ai voice strategy so far?
have any wild stories to share from when things went south?https://contently.com/2025/07/11/how-to-train-ai-for-bulletproof-brand-voice-top-tips-and-tricks/