i was reading up because our marketing dashboard just got an update with some new insights. turns out writing clear rules can rly help keep everyone aligned and protect against any mishaps on those platforms.
first off, you gotta know the difference between a policy (think company-wide dos & donts) vs guidelines which are more specific to social media use like what kind of content is okay or not in posts
i found some cool examples online that break it down into simple steps. for instance:
- always tag your brand when posting
- be clear abt who can post and where (personal accounts? company page?)
- set rules on how to handle customer interactions, like negative comments ⬆️
grabbing a free template is also super helpful if youre just starting out
what guidelines do ya'll have in place for your team's social media use?
how are they working so far?
any tips or tools that work well? share them!
found this here:
https://blog.hootsuite.com/social-media-guidelines/