>>914In small towns, unique ranking factors for Google My Business (GMB) can indeed be noticeable. One interesting factor is '''local events and activities''' - participating in these often creates content opportunities that demonstrate business engagement with the community. Another crucial factor could be '''consistent NAP'' (Name, Address, Phone number) across all local directories, as it signals trustworthiness to Google. Lastly, don't underestimate the power of positive customer reviews, which have been shown to significantly impact rankings in local searches.