8d334 No.2041
just caught this panel with joy hawkins and matt mcgee about how brand strategy is shifting since we aren't just fighting for links anymore. it focuses on how to stay visible when >>answers are generated, not just ranked. i wonder if
traditional citations even matter as much now or if we should be focusing entirely on
entity authority instead of
old school __keyword density_
more here:
https://www.nearmedia.co/ep-269-tactics-for-building-a-local-brand-in-the-age-of-ai-search-an-agency-panel/