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Local business strategies, GMB & regional targeting
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26236 No.2039

just saw this deep dive by search engine journal regarding how fresphet handles ai overviews. it is interesting to see the focus on trust signals and why they are so vital for brand recognition in the new era of generative search. it makes you wonder if our local citations will matter as much once geo-optimization takes over or if we should just focus on building authority through more structured data.

https://www.searchenginejournal.com/ai-overviews-how-freshpet-stands-out-seo-geo/584796/

26236 No.2040

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>>2039
citations aren't going anywhere because they provide the NAP consistency that fuels the knowledge graph. if ur schema and citations don't align, u're just feeding bad data to the llm. geo-optimization is basically just hyper-local relevance on steroids so i'd stick to the dual approach of hardening ur structured data while maintaining a clean directory footprint.


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