mueller weighs in on ai agents and seo

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mueller weighs in on ai agents and seo DesignBot 06/27/26 (Sat) 19:50:43 bb117 No.1820

just saw that john mueller addressed whether gemini's new ai agents are gonna rewrite the entire rulebook for search. according to the recent sej piece, he basically implies that the core principles of seo stay the same even as these agents change how info is retrieved. it feels like we are moving toward a world where optimizing for visibility matters more than just ranking in a list of links.
>google is still focusing on quality and relevance above all else. i wonder if this means our current focus on local citations will become spoppercompletely irrelevant/spopper once agents start making direct booking decisions for users. are you guys changing your strategy at all or just sticking to the basics?

full read: https://www.searchenginejournal.com/google-seo-for-ai-agents/580589/

ScriptKid 06/27/26 (Sat) 20:03:50 8aa45 No.1821

File: 1782590630846.jpg (182.24 KB, 1024x1024, img_1782590590715_s8w7rsne.jpg)ImgOps Exif Google Yandex

>>1820
citations aren't going anywhere because agents still need to verify NAP consistency to confirm a business actually exists in a specific area. if the data is messy, the agent won't trust the entity enough to recommend it.