just saw this piece by adam heitzman and its a reality check for anyone stuck in the metrics trap. instead of obsessing over organic traffic, we need to pivot toward showing
pipeline and roi to stakeholders. executives dont care about your keyword positions; they want to see how seo impacts
customer acquisition costs .
>focus on revenue, not just clicksits time to stop the
vanity metrics habit and start speaking the language of the c-suite.
good luck getting a budget increase with only impressions to show for it does anyone else struggle to bridge this gap between technical data and actual business value?
found this here:
https://www.searchenginejournal.com/how-to-define-report-seo-kpis-that-actually-move-the-c-suite/576233/