if youre tracking earned media in 2026 and beyond when zero-clicks are king , check out this trick using umts + google analytics 4 (ga4)! its all about proving that press really pays off .
basically? by tagging links with utms lynned ones to your content in news stories or blog posts. then watch the magic happen as ga tracks where traffic is coming from and how much of a bump you get on sales
ive seen some sweet results using this method, especially when it comes down to specific campaign metrics
example utm:? utm
source=newssite&utm
medium=article&utmcampaign=special_report
anyone else tried something similar? what worked for ya?
how i did it1. picked key articles where my client was mentioned.
2. tagged each link with a unique utm combo
3. monitored traffic and sales
results were pretty clear: more mentions = bump in web activity ✨
link:
https://www.searchenginejournal.com/how-to-prove-pr-business-value-with-utm-parameters-ga4/566928/