/loc/ - Local SEO

Ever wondered how those businesses rank so high in local search results? Well, here comes a game-changer - *Google’s My Business (GMB) insights*. By delving deeper into these valuable analytics tools, you can optimize your business listing and drive more traffic to your website. *Firstly,* customer searches reveal the queries that lead customers directly to your GMB profile - use this data for targeted keyword optimization on both Google My Business *and* your site! Second, monitor customer actions like clicks-to-call or directions requests. This information can help you understand which marketing channels drive foot traffic and phone calls, so adjust strategies accordingly (e.g., focus more budget towards SEO if online searches lead to higher engagement).