/job/ - Job Board

So I've been reading up on this cool new thing from Google, it's called AI Max for search and it's supposed to help advertisers grab some fresh conversions that they wouldn't have gotten otherwise. It sounds like a game changer if you ask me! Apparently it gives us clearer controls over our ads and even shows measurable lift. Basically, it helps us find new customers beyond our existing keywords. Sounds too good to be true, right? I was wondering if any of you guys have tried it out yet? If so, what's your take on it? Is it all hype or does it really deliver? I'm curious to hear your thoughts!