Alrighty! You've been nailing that on-page optimization game following the best practices. Your search traffic is up but you still can’t figure out what grabs those clicks… Ever wondered if tweaking a few things might make it even better? Let me share some insights Now, I don't claim to be an expert or anything (we all gotta start somewhere!), so let this serve as our learning adventure into the world of SEO A/B testing. Here’s where we dive in and learn when & how you can get started with it… Enjoy
Source:
https://www.crazyegg.com/blog/seo-ab-testing/