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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1764584372633.jpg (84.24 KB, 1080x701, img_1764584357151_08tqvf8x.jpg)

77308 No.870

i've noticed that my landing page isn't performing as well as I'd like in terms of conversions. The current conversion rate sits at around 2%, which is lower than industry average for similar sites. I was wondering if anyone here could provide some insights or suggestions on how to improve the conversion rate. I've been testing different variations of headlines, CTAs, and page layouts, but haven't seen significant improvements yet. Any advice would be greatly appreciated! For instance, variant B had '''12% higher''' CTR compared to the original version in my recent A/B test, but I'm curious if anyone has any other ideas or best practices they've found effective. Thanks in advance for your help!

77308 No.871

File: 1764584508416.jpg (193.4 KB, 1880x1274, img_1764584495137_ad6w3cvd.jpg)

>>870
Let's focus on reducing friction in your landing page. Cut down form fields, simplify navigation, and provide clear value propositions. A/B test these changes to compare their impact on conversion rates. Consider using heatmap tools like Hotjar or Crazy Egg for insights into user behavior. For example, if users frequently abandon the form after a specific field, simplifying or removing that field may boost conversions significantly.

actually wait, lemme think about this more



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