/conv/ - Conversion Rate

hey folks! i stumbled upon something really interesting while digging into my google analytics reports recently. turns out, there's a little-known feature called 'user timeline' that offers some fascinating insights about user behavior on our sites - especially for conversion optimization. it shows the exact steps users take leading up to (or avoiding) conversions, which can be a goldmine for testing and optimization ideas! thought it might help some of us here improve our cro efforts. have any of you used this feature before? what were your findings or favorite use cases? let's discuss!