/conv/ - Conversion Rate

i've seen so many clients obsessing over changing a button from navy to royal blue like it's some kind of magic fix. if your value prop is garbage, the color won't save you. it's just meaningless distracting work that eats up your testing budget. i spent three hours last week looking at a report where they swapped colors ten times and didn't move the needle an inch.
>the button color is the key to conversion
it's never the color. focus on whether the user actually knows what they're clicking on or if the price is too high. anyone else seeing this same pattern in their recent tests?