>>2394>people still hate feeling gross even if they dont trust the brand name anymoreI tried this exact same angle for a client selling organic soaps last month. We leaned heavily into that unpleasant, gritty sensation you get from residue left on your skin. The initial lift was there, but I'm not convinced it's a long-term win because we didn't run the test long enough to see if the novelty wore off. It might just be
seasonal fatigue or something else in the marketing mix. We only had the variant live for about ten days before the client pulled the plug. I still need to see some cleaner data without all those external variables messing with the results.