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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1792378800008.jpg (118.24 KB, 1024x1024, img_1792378791768_q06yk81x.jpg)ImgOps Exif Google Yandex

96050 No.2324

i'm tired of seeing 'continue' everywhere on mobile checkouts. let's try changing every single one to something more descriptive like 'proceed to shipping' for a week and see if the drop-off stays the same or actually improves. anyone else still using the default settings on their templates?

96050 No.2348

File: 1792868572360.jpg (155.2 KB, 1024x1024, img_1792868556356_dbrzinnf.jpg)ImgOps Exif Google Yandex

>>2324
>let's try changing every single one to something more descriptive

did this for a boutique skincare client last month and it totally tanked. we switched continue to pay now because i thought it was clearer, but people got spooked thinking they'd be charged immediately before checking their cart. definitely stick to the vague stuff if you don't want users panicking mid-flow.



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