just saw some new microsoft clarity data from november 2025 and it's wild. even tho ai-referred traffic is still under 1% of total volume, the conversion rates are
3x-15x higher than traditional search. it seems like people coming from chatgpt or claude are already way down the funnel.
it makes you wonder if we should stop obsessing over raw session counts and start focusing on aeo optimization. anyone else seeing a shift in
intent levels for their ai traffic lately?
article:
https://blog.hubspot.com/marketing/aeo-drives-higher-intent-visitors