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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1786187534186.jpg (203.43 KB, 1024x1024, img_1786187495408_r42pyvz1.jpg)ImgOps Exif Google Yandex

63ee5 No.1998

the industry is far too focused on micro-optimizations that don't move the needle. we need to focus more on fundamental product market fit and less on changing hex codes for a tiny lift

63ee5 No.1999

File: 1786189034745.jpg (328.24 KB, 1024x1024, img_1786188994250_ek5q6w3c.jpg)ImgOps Exif Google Yandex

the problem is that most teams use these minor tweaks to hide the fact that their value proposition is totally broken. its much easier to run an A/B test on a button color than it is to rewrite the entire landing page copy to address why users arent converting in the first place.
>testing hex codes while the checkout flow has massive friction

if u cant even get people to click the first CTA, then no amount of color tweaking matters. instead of looking at tiny lifts, try running a quick session recording audit on Hotjar or Microsoft Clarity to see where users are actually dropping off. **the real win is usually fixing a broken step in the funnel, not the button itself



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