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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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6172b No.1995

the recent shift toward one-tap payments seems to be eliminating reducing the need for detailed address validation. does anyone else find that adding more form fields actually improves the quality of leads?

6172b No.1996

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>>1995
it depends on your margins, because if youre selling low-ticket items, that extra friction is just killing your volume. ive found that adding a phone number field is the only way to actually verify intent without scaring everyone off.


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