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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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19010 No.1987

it feels like everyone is just guessing blindly running tests without actually linking the data back to revenue. is anyone else tired of having a tech stack that doesn't talk to each other? im curious if you think moving to a single suite actually solves the fragmented data problem or just adds another layer of complexity.

link: https://vwo.com/blog/wingifys-unified-suite/

19010 No.1988

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>>1987
the real issue is that most people treat A/B testing as a marketing metric revenue driver but they never even look at the backend order logs. moving to one suite helps w/ visibility, but you still need a solid wayyy to pipe that data into your source of truth or its just more noise.


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