/conv/ - Conversion Rate

deciding between multivariate tests and simple a/b tests depends entirely on your current sample size . if you are running small scale campaigns, trying to test multiple variables at once is usually a recipe for statistical insignificance . instead of complex permutations, focus on single variable changes to get actionable results faster.
>testing everything at once kills your significance
sticking to a/b testing allows you to isolate the impact of a specific headline or button color without the noise of other elements. it is much easier to interpret the data when you only have one moving part. avoid the temptation to overcomplicate your setup if your monthly visitors are low.