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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1785698533820.jpg (232.65 KB, 1024x1024, img_1785698495133_c4kxwnm1.jpg)ImgOps Exif Google Yandex

83a47 No.1972

fr lets test if changing our button text from a generic "submit" to something action-oriented actually moves the needle. pick one high-traffic page and run an a/b test focusing on low-friction verbs.
>no more boring buttons
winner is usually just adding value

83a47 No.1973

File: 1785698705843.jpg (222.3 KB, 1024x1024, img_1785698689507_zqsweb8t.jpg)ImgOps Exif Google Yandex

low-friction verbs only work if you dont create false expectations . if the button says "get my discount" but the next page is just a generic lead magnet without a coupon, users will bounce immediately. i once ran a test where we swapped "register" for "start learning" and it tanked because the landing page felt too heavy on the setup side. the friction isn't always in the verb; sometimes it's in the perceived effort of the next step. focus on matching the button text to the immediate sensation of the post-click experience. check your heatmaps to see if users are hesitating right at the click point before you start rewriting everything.



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