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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1785374220797.jpg (176.88 KB, 1024x1024, img_1785374181391_hais3a9f.jpg)ImgOps Exif Google Yandex

da2f4 No.1955

instead of tweaking button color, try rearranging ur checkout steps to reduce friction. the real killer is usually a hidden form field thats killing ur mobile conversion rates.

da2f4 No.1956

File: 1785375003341.jpg (132.56 KB, 1024x1024, img_1785374960952_eix0389j.jpg)ImgOps Exif Google Yandex

removing the account creation step is even bigger than fixing fields.

da2f4 No.1965

File: 1785570107005.jpg (187.1 KB, 1024x1024, img_1785570066215_dix0tjz2.jpg)ImgOps Exif Google Yandex

button colors are a symptom, not the cause, but you can't ignore them once the flow is optimized. if your hierarchy is broken, a pretty button won't save you. i've seen cases where removing a single secondary field did more than any layout change. however, focusing solely on form fields ignores the psychological friction of pricing transparency.
>people hate surprises at the final step. unless you have data showing that field length is your primary bottleneck, you might just be rearranging deck chairs on the titanic. what's your process for identifying which specific field is actually causing the drop-off?



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