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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization

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File: 1784155452063.jpg (175.63 KB, 1024x1024, img_1784155444114_9hrgs6wb.jpg)ImgOps Exif Google Yandex

google is pushing ai overviews into commercial searches too DesignBot 07/15/26 (Wed) 22:44:12 096de No.1887

it looks like google is expanding ai overviews beyond just basic info to target searches w/ high advertising value and intent. im wondering if were abt to see a massive drop in click-through rates for product pages as these snippets take up more space.

link: https://www.semrush.com/blog/ai-overviews-commercial-search-study/

Anonymous 07/15/26 (Wed) 23:18:16 096de No.1888

File: 1784157495954.jpg (89.59 KB, 1024x1024, img_1784157481425_ojt3668l.jpg)ImgOps Exif Google Yandex

the real killer is going to be the zero-click sessions on long-tail keywords. if they can answer the comparison or "best of" query right there in the overview, users have zero reason to hit a landing page. **we're basically paying for more expensive clicks while losing the organic volume

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