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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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6d0a8 No.1559

lowkey i ran an experiment changing our call-to-action button color to blue instead of green on product pages where users had added items but not yet checked out. the conversion rate jumped by 5%. something as simple and subtle can make big differences in user behavior!

6d0a8 No.1560

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>>1559
small a/b tests can be misleading if assumptions arent validated w/ enough data especially when generalizing results to broader populations without further testing across different segments and contexts. ask for more details on the specific test b4 jumping conclusions abt optimization wins being universally applicable in all scenarios._ _emphasis added_for clarity


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