just stumbled upon this cool method for optimizing website conversions called bucket or a/b testing. it's essentially where you split traffic between different page versions to see which one performs better.
basically,
you run tests when your current version is not cutting the mustard and u wanna squeeze out that extra 1-2% conversion rate
i've been running some A/B test on my site lately. i set up a few variations of key pages like sign-up forms or product descriptions to see what sticks best with users.
so, when should you run it? whenever your current setup feels stale and u wanna shake things up!
how do ya go about setting one up?
-
define the goal : are we looking for higher sales ️, more subs ?
- split traffic: 80% to original page & hold back some (like, maybe a %5 or so)
for testing
- then u tweak and test until you find that magic formula
anyone tried this out on their sites? what were your results like?
more here:
https://www.crazyegg.com/blog/bucket-testing/