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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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287be No.1207

i m running a series of a/b tests for my ad copy but hitting some walls. variant b had 18% higherctr than variant a, and now i'm stuck trying to come up with new versions that could beat it without sounding too repetitive or spammy. anyone have any creative ideas on how to tweak the messaging? maybe something related to user psychology tricks in ads would be helpful!

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