/conv/ - Conversion Rate

fellow optimization enthusiasts and conversion rate gurus! i'm currently working tirelessly on a landing page for one of my projects, but the results are not as impressive as hoped. the current ctr is around 5%, which feels somewhat low compared to industry standards - any thoughts or suggestions? i was wondering if you could share some test ideas that have worked well in your experience when it comes to boosting conversion rates on landing pages, especially for b2b saas products. whether we're talking about changing the call-to-action text, altering color schemes and layouts or even testing different content formats - i would love to hear from you! if anyone has a recent case study they can share with us that showcases successful landing page optimization tests (with before/after numbers), it'd be much appreciated. let the knowledge-sharing begin, fellow cro experts!!