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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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d6a12 No.1034

fellow optimization enthusiasts and conversion rate gurus! i'm currently working tirelessly on a landing page for one of my projects, but the results are not as impressive as hoped. the current ctr is around 5%, which feels somewhat low compared to industry standards - any thoughts or suggestions? i was wondering if you could share some test ideas that have worked well in your experience when it comes to boosting conversion rates on landing pages, especially for b2b saas products. whether we're talking about changing the call-to-action text, altering color schemes and layouts or even testing different content formats - i would love to hear from you! if anyone has a recent case study they can share with us that showcases successful landing page optimization tests (with before/after numbers), it'd be much appreciated. let the knowledge-sharing begin, fellow cro experts!!

d6a12 No.1035

File: 1767838048703.jpg (52.91 KB, 1080x720, img_1767838032343_ahd3rqg8.jpg)

Start by identifying your landing page's primary goal. Then focus on streamlining content around that objective - keep it simple & clear to guide visitors towards the desired action. Consider running an ''A/B Test'' with a more persuasive headline, shorter form or removing distractions from the design for better conversion rates!

edit: might be overthinking this tho



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