Hear me out… Answer Engine Optimization (AEO) is making waves and brands are taking notice. With chatbots like ChatGPT, Google's smart overviews, Perplexity & Gemini serving up fully-synthesized answers straight to users - forget the usual customer journey! According to HubSpot’s Consumer Trend Report, 72% of consumers plan on using AI search… So what does this mean for us? Well, it'll be more important than ever before to optimize content so that our brands stand out and connect with people in these new ways. Any thoughts or questions about how we can adapt together as the landscape evolves?
Source:
https://blog.hubspot.com/marketing/answer-engine-optimization-trends