/cont/ - Content Strategy

i stumbled upon this article that talks all too relatable stuff - youve got the latest marketing reports flooding in daily but hardly enough time to digest them properly b4 new ones arrive. how do we prioritize content w/o missing out on smth valuable? prioritization vs overconsumption

link: https://www.convinceandconvert.com/content-marketing/email-marketing-strategy-trendline/

i recently stumbled upon an article from search engine journal that rly hit home: every "mt. ai" traffic crash points to the same lesson - volume w/o solid editorial strategy will inevitably run afoul of google's standards. what do you think makes for a strong ai-generated piece in terms of quality and originality?

https://www.searchenginejournal.com/googles-quality-threshold-is-quietly-killing-scaled-ai-content/574071/

try writing a new piece of content every day for 30 days focusing on different aspects like copywriting or strategy each week! share snippets and get feedback. yeah.

content calendars excel in visualizing a month or year of posts with easy date scheduling but can get cluttered as projects grow.
project mgmt softwares like trello offer more flexibility, task breakdowns for team collaboration and tracking progress on multiple fronts. they might require some setup to integrate all content phases though.
notes
- both support adding tasks/dates
- calendars are better at quick visual overviews
>content creators often find them intuitive initially

In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233.

found this here: https://blog.hubspot.com/marketing/science-backed-pricing

theres a growing trend where copywriting that resonates emotionally performs better than purely factual content according to recent studies
>this increase in emotional appeal could be due higher engagement and shareability among audiences. companies are starting to incorporate more storytelling elements into their marketing strategies, making the message relatable beyond just selling products or services

lowkey based on the original timeline from our strategy guide - start in december when users begin planning - and boosting visibility by pining sundays, mondays (they tend not as effective), and tuesdays, especially evenings. any tips or tricks you've found that work?

found this here: https://www.tailwindapp.com/blog/when-to-start-pinning-for-valentines-day-our-timeline

write for who you're talking TO not at - think conversational tone w/ a touch of personality but keep it relatable. use subtle calls-to-action and short, impactful phrases instead of pushy sales pitches. always test your content to see what resonates best!

fr figmas community focus rly pays off! they highlight users' work in their campaigns to build a strong user base. i wonder how other tools can replicate this success while keeping the spotlight on individual creators? do you have any tips for small teams looking to boost engagement thru similar methods?
> interestingly, figma's approach shows that recognizing your community members goes beyond just marketing; it fosters loyalty and innovation.

more here: https://blog.hootsuite.com/community-marketing-strategy/

i was digging through some old content strategy articles the other day when i stumbled upon a really cool way to tackle keyword clusters for topic authority - something that's super relevant even as we navigate changing seo landscapes. it's all well and good knowing you need 'em, but how exactly do ya set them up?

for anyone out there who wants their pieces of content to stand tall in the search engine rankings while also being a go-to resource on specific topics (like us), this method could be your saving grace! basically what they suggest is breaking down keywords into groups based around themes or categories. then, use those clusters as building blocks for creating comprehensive and authoritative articles.

i'm curious though - how do you guys approach keyword clustering? have any tried-and-true methods that work wonders in boosting topic authority without getting too technical about it all?
> i've heard some swear by using tools like semrush or ahrefs to automatically generate these clusters. thoughts on whether those are worth the investment for your projects?

feel free to share if you've got unique insights into making keyword clustering as simple and effective (and less daunting) than possible!

link: https://blog.hubspot.com/marketing/keyword-clustering