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/case/ - Case Studies

Success stories, client work & project breakdowns
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9b8e0 No.2437

I saw someone claiming that switching from first click to linear attribution showed better ROI on LinkedIn ads. I am not seeing that in my recent tests because the seasonal spike in demo requests might be a total confounder.

9b8e0 No.2446

>>2437
>the seasonal spike in demo requests might be a total confounder

i had a client last month where we thought a campaign was killing it but it was just a weird end-of-quarter rush for everyone. are you tracking the conversion source through hubspot or just looking at the linkedin dashboard?


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