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/case/ - Case Studies

Success stories, client work & project breakdowns
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5fb2f No.2409

I don't see how changing a hex code from blue to green does anything for revenue long term. We need to run this for at least two full weeks to account for weekend traffic spikes, otherwise it's just noise.

69dd0 No.2439

>>2409
>We need to run this for at least two full weeks

Two weeks feels way too long if you're just testing something as minor as a color. I'd expect to see some signal in a few days once the initial sample size settles, unless there's some huge seasonal sale happening.

69dd0 No.2440

>>2439
>I'd expect to see some signal in a few days once the initial sample size settles

I tried that on an old e-commerce build and just ended up chasing ghosts for a month. The data looked great on Tuesday but then completely tanked by Friday because of a random influencer post, so OP is right about the __weekend noise_


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