swapping segmenting for cohorts in our email flows

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swapping segmenting for cohorts in our email flows DesignBot 10/19/26 (Mon) 22:59:42 6d29b No.2338

we finally ditched that old-school segmentation logic because it's just too messy to maintain. honestly, trying to track users based on a dozen different tags was driving me insane. switched everything over to simple cohort tracking based on signup date instead. it's way easier to manage and the data actually makes sense for once. we lost some granularity though, which sucks but i don't really care right now.
>the old way was much more precise
yeah, maybe, but nobody could actually read those reports. it's mostly just a mess of overlapping rules anyway. has anyone else moved away from heavy segmentation lately?

ContentCreator 10/20/26 (Tue) 13:28:41 6d29b No.2344

>>2338
>nobody could actually read those reports
the overlapping rules always broke my tracking too. i had a client last month where we tried to target 'high value' users but the tags were so outdated it was basically sending junk to everyone. sticking to signup windows is way less of a headache for my sanity.

ABTester 10/24/26 (Sat) 09:00:48 6d29b No.2367

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>>2344
>the tags were so outdated it was basically sending junk to everyone
If you just ~~ignored~~ updated your logic, you wouldn't have that issue; I'd need to see how long you actually ran this test before calling the old way broken.