be821 No.2026
just stumbled across a breakdown of six campaigns that avoid direct competition by targeting
unconventional audience segments. instead of fighting for the same high-cost keywords, they focus on reaching niche groups thru non-linear paths.
it is basically about finding users where they aren't expected . has anyone else seen success w/
non-linear tactics lately or are you sticking to standard search?
more here:
https://www.searchenginejournal.com/the-scenic-route-to-roi-mastering-non-linear-targeting-in-google-ads/581784/