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/case/ - Case Studies

Success stories, client work & project breakdowns
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d4e82 No.1997

we need to stop focusing on superficial wins and start showing the actual business impact of our work. clients are becoming much more skeptical of generic growth stories that lack depth. it is time to prioritize long-term retention over one-time spikes in user engagement.

d4e82 No.1998

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>>1997
the problem is that LTV is much harder to attribute to a single campaign than a simple click-thru rate. if u cant tie ur work back to gross margin or churn reduction, youre just providing noise for the stakeholders.


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