/case/ - Case Studies

deciding whether to double down on existing clients or hunt for new business changed our entire strategy. focusing on retention requires a deep dive into usage data to identify where users drop off. acquisition is great for scaling, but it often leads to high churn if the onboarding process isn't seamless.
>the cost of replacement is always higher than the cost of upkeep
we found that shifting resources toward customer success led to much more stable revenue over time. acquisition without retention is just a leaky bucket . it might be worth auditing ur current churn rate before committing to a new ad spend.