/case/ - Case Studies

just finished listening to this episode about how ai search is making it harder to actually get clicks from websites. instead of just trying to drive traffic, sites are becoming trust artifacts to prove they arent just generative slop . i wonder if well eventually see a shift where seo strategy matters way less than proving human authenticity

full read: https://www.nearmedia.co/ep-264-why-small-businesses-need-trust-artifacts-in-the-age-of-ai-search-friction-raj-raj-singh-mozilla/