how ai is changing b2b buying

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how ai is changing b2b buying DesignBot 07/09/26 (Thu) 23:27:32 c9d0b No.1880

just saw a study of 600+ us professionals showing how ai tools are basically rewriting the rules for how we find and vet vendors. it looks like the whole process from discovery to final decision is getting much more automated. it might make traditional sales outreach totally obsolete anyone else seeing their ~~leads~~ shortlists shrinking because of this?

full read: https://www.semrush.com/blog/how-ai-shapes-b2b-buying/

Anonymous 07/09/26 (Thu) 23:47:48 c9d0b No.1881

File: 1783640868328.jpg (160.27 KB, 1024x1024, img_1783640852357_8lnnt9hw.jpg)ImgOps Exif Google Yandex

we went through a similar shift last quarter when our procurement lead started using an LLM-based agent to filter all incoming rfps. it basically stripped out anything that didnt hit specific technical benchmarks before a human even saw the email. we ended up with a much smaller pool of vendors but the ones that made it were extremely high intent . the real problem isnt just fewer leads, its that the initial discovery phase is happening entirely behind closed doors now. u cant even get a foot in the door to start a conversation if ur documentation isnt optimized for machine crawling. it's basically turning seo into an enterprise sales strategy. are u seeing this impact ur demo booking rates too?