/case/ - Case Studies

the biggest mistake is just listing what you did instead of how it changed the client's business. try to structure your narrative around the emotional shift btwn the initial problem and the final outcome. focus on the measurable impact rather than a simple list of completed tasks. most clients stop reading once they hit a wall of technical jargon . instead, use direct quotes from the client to validate your claims.
>the best case studies feel like a story where the client is the hero.